Privacy policy

Smart Lead UK (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website smartleaduk.com, submit a form, or communicate with us.

1. Who We Are
Smart Lead UK is a UK-based marketing and lead generation platform located in Birmingham, England.
We connect UK homeowners with accredited, trusted, and certified home improvement specialists, including MCS-certified, TrustMark-approved, and ECO4-compliant installers.

2. Information We Collect
We collect information when you:

Complete an enquiry or quote form on our website
Communicate with us by email, phone, or message
Interact with our advertising or social media pages
The personal data we may collect includes:

Name and surname
Address and postcode
Phone number and email address
Details about your property or home improvement needs
IP address and browsing data (via cookies and analytics)
We do not collect or store payment details.

3. How We Use Your Information
We use your information to:

Match your enquiry with suitable, accredited home improvement companies
Contact you about your request via phone, email, or SMS
Improve our website, advertising, and customer experience
Comply with legal obligations and prevent fraud
We only process your data where we have a lawful basis — usually your consent (when you submit a form) or legitimate interests (when we need to contact you about your enquiry).

4. Sharing Your Information
We only share your details with:

Vetted and accredited home improvement companies relevant to your enquiry
Service providers who help us operate our website, analytics, and communications
All partners and suppliers are contractually bound to protect your information and use it only for the purpose of providing a quote or related service.
We never sell your data to unverified third parties.

5. Data Storage and Security
Your information is securely stored on servers located in the United Kingdom.
We use encryption, password protection, and restricted access to keep your data safe.
We retain your data only for as long as necessary to fulfil the purpose of your enquiry or to comply with legal requirements.

6. Cookies and Tracking
We use cookies and tracking technologies, including:

Google Analytics – to analyse website traffic and user behaviour
Meta (Facebook) Pixel – to measure and improve the performance of our advertising
You can disable non-essential cookies in your browser settings at any time.
A cookie banner will be available on this website in future updates to allow visitors to manage preferences easily.

7. Your Rights
Under the UK Data Protection Act and GDPR, you have the right to:

Access the data we hold about you
Request correction or deletion of your data
Withdraw consent for processing
Object to or restrict processing in certain cases
Request data portability (a copy of your information)
To exercise these rights, please contact us at:
📧 [email protected]

We will respond to all valid requests within 30 days.

8. Data Retention
We keep your information only as long as necessary to process your enquiry and for a reasonable period afterward (normally 12–24 months), unless a longer period is required for legal, regulatory, or fraud prevention purposes.

9. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the content, privacy policies, or practices of those websites.
We encourage you to review their privacy policies before providing any personal data.

10. Updates to This Policy
We may update this Privacy Policy from time to time.
The updated version will always include a new “Last Updated” date and will take effect immediately upon publication.

11. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
📍 Smart Lead UK
📧 [email protected]
Birmingham, England, United Kingdom